← About Us
Madison Sweet, LISW
Founder & Owner · PMH-C · She/Her
NPI: 1568845808 · Telehealth & In-Person Sessions Available
Not currently accepting new clients
Licensed Independent Social Worker, founder of Bloom Women’s Wellness, and advocate for whole-person care for women across every season of life.
The Story
Why I Built Bloom Women’s Wellness
Bloom Women’s Wellness began as a quiet, persistent tug I couldn’t ignore. Before Bloom existed, I spent years sitting with families in the hardest chapters of their lives, learning how much strength it takes to keep showing up — and how often women are expected to carry everything without enough support.
Over time, I kept seeing the same gap: women and parents were navigating pregnancy, postpartum, identity shifts, trauma, anxiety, and the mental load of “keeping it all together,” and too many of them were doing it alone, or piecing care together from a dozen different places.
I didn’t want “good enough” support. I wanted a space that felt steady and safe the moment you walked in — where women could be cared for as whole people: mind, body, hormones, nervous system, relationships, and real life. So I opened Bloom. Not because it was the easiest path, but because it felt necessary.
Bloom started as a vision. It became a clinic. And now it’s a community.
What My Support Looks Like
What My Support Looks Like
Education & Training
I am a Licensed Independent Social Worker (LISW) in Iowa with advanced training in women’s and perinatal mental health. I am certified through Postpartum Support International (PSI) to treat perinatal mood and anxiety disorders (PMADs) and proudly serve as a PSI Iowa board member. My clinical training includes child-parent psychotherapy (CPP), trauma-focused cognitive behavioral therapy (TF-CBT), and perinatal EMDR through the Institute for Creative Mindfulness with Dr. Mara Stein.
Who I Work With
I work with women navigating high-responsibility roles — leaders, entrepreneurs, caregivers, and professionals who are often holding everything together while quietly running on empty. My approach is collaborative, trauma-informed, and rooted in the belief that you are the expert of your own life.
Our work may include processing past or recent trauma; navigating identity shifts around motherhood or leadership; managing burnout, perfectionism, or guilt; and building healthier boundaries — both personally and professionally.
I am especially passionate about supporting entrepreneurs and founders as they navigate the emotional realities of building and leading a business: decision fatigue, isolation, imposter syndrome, and the constant pull between ambition and sustainability. My goal is to help you feel more grounded, confident, and aligned so you can lead your life and the people who depend on you from a place that feels intentional and true to who you are.
Outside the Office
A Little About Me
I’m a married mama of two kiddos, and if I’m not at the office, my husband and I are usually working on our side project: designing home decor and furniture. We’re big fans of traveling and attending local festivals and farmers’ markets.
When it comes to sports, we are a house divided (Iowa/ISU), but we come together to cheer on the Chicago Cubs!
As a founder, business owner, and mother, I understand firsthand the unique mental and emotional load carried by women who are building something — whether that’s a family, a career, a business, or all three at once. These lived experiences deeply shape my work and my passion for supporting women in healing, leadership, and sustainable growth.
Connect with Madison
Let’s Work Together
Whether you’re a mental health professional looking for guidance, a community partner, or just curious — here’s how to connect.
Virtual Coffee
Madison loves getting to know new people in the community and helping other therapists expand their businesses. Book time for a consultation or networking meeting on her Calendly.
Business Consulting
Madison has learned so much in building Bloom and loves helping other mental health professionals find their path to success — insurance carriers, policies, costs, and more. Include “Business Consulting” in the subject line when you email.
Bloom Unfiltered
Madison’s honest, unfiltered thoughts on motherhood, mental health, owning a business, and finding realistic ways to live a life she’s passionate about. The blog reflects Madison’s personal opinions only.
Madison’s Recommendations
Books & Videos Worth Your Time
Good Moms Have Scary Thoughts: A Healing Guide to the Secret Fears of New Mothers — Karen Kleiman
Dropping the Baby and Other Scary Thoughts: Breaking the Cycle of Unwanted Thoughts in Motherhood — Karen Kleiman & Amy Wenzel
This Isn’t What I Expected: Overcoming Postpartum Depression — Karen Kleiman & Valerie Raskin, MD
What About Us? A New Parents Guide to Safeguarding Your Over-Anxious, Over-Extended, Sleep-Deprived Relationship — Karen Kleiman
Dear Mama, You Matter: Honest Talk About the Transition to Motherhood — Amanda Hardy, PhD
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma — Bessel van der Kolk, MD
Why We All Need to Talk About Postpartum Depression — Auburn Harrison
Parenting Through Postpartum Depression — Camille Mehta
The Three Components of Self-Compassion — Kristin Neff
The Power of Vulnerability — Brené Brown
Rethinking Postpartum Care — Sara Reardon
Ready to Start Your Journey?
Madison may not be taking new clients right now, but Bloom's team of counselors, providers, and support staff are here and ready to help.
Browse our services or book an appointment and we'll guide you from there.
Contact Bloom Women’s Wellness
Payments Accepted
We accept Wellmark Blue Cross Blue Shield, Anthem, Midland’s Choice, Cigna, Health Partners, and private pay clients. We believe that mental health care should be accessible and we’re happy to work with you on a sliding fee scale.